"9 WAYS TO EARN FROM DIGITAL MARKETING"
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It is important to understand that digital marketing is full of opportunities to earn money no matter whether you are an indie specialist, a freelancer, or an marketer of the XXI century. If one manages to perfect different forms of digital marketing, then there is a lot of potential out there to be tapped. Here in this blog, I’ve listed out 9 practical ways to make money from digital marketing along with examples and much more.
1. AFFILIATE MARKETING PLATFORMS:
Some of them include Amazon associates, Share a Sale, and Click banking.
What they are ?
Affiliate marketing solution provides an opportunity for an individual to sell a certain product or service and earn revenue through the commission in every sale or leads that are created using referral link. They link up the advertisers, the companies with the products, to the affiliate who in this case promotes the products.
How they work ?
Here you register and become an affiliate of the certain program, then select products or services which you would like to advertise and get affiliate tracking code. This works when a client visits your site and buys a product, and then you make a commission each time he or she buys something.
Amazon Associates:
The program Amazon Associates enables affiliates to advertise any product, across the millions offered at Amazon. You just go to the Amazon website and search for the product that you would wish to promote and you create an affiliate link to share with your audience. All you have to do is promote the store through your and each time someone buys something through your link you get a certain percentage of the sale.
How to Use It:
First on that list is Amazon Associates, so begin by joining it. After approval, one is at liberty to have affiliate links on any product in Amazon. Post these links in your blog articles or guest posts, social media promotions or videos on YouTube. The issue here is to suggest those items that will be suitable for your specialized area of selling and the customers’ needs. Amazon also offers its advertisers tools such as banners and widgets to assist them to market their products.
ShareASale:
ShareASale has many merchants for affiliate marketers which have products from many niches in its network. Merchants available in ShareASale are in thousands and once an affiliate becomes a member, they are free to sell their products. The model will involve getting paid either on results, which could be sales or simply leads depending on the particular program that will be put in place.
How to Use It:
Go to the ShareASale marketplace where you will find a list of merchants that you can partner with. Approach them and get into your site and then advertise their products or services through articles on your blog, through an e-mail list, or on your social media platform. One of the most crucial features of ShareASale is that it provides its users with the tool to track the amounts earned in real-time.
ClickBank:
Some of the products to sell through ClickBank include e-books, courses, and even software among other things. The commissions are normally higher than those of physical products with the commission being between 40% and 75%.
How to Use It:
After subscribing to ClickBank, move to the niche marketplace and pick the products that should interest your audience. Thus, we can promote the products utilizing our individual affiliate link in a website, blog or even in the social networks. ClickBank offers the performance tracking feature that allows users to see the effectiveness of the marketing campaigns
1. E-COMMERCE PLATFORMS:
Shopify, Woo Commerce, Amazon FBA
What they are ?
Ecommerce sites enable one to create an online shop and sell merchandise and also enable one to order his or her merchandise. They offer all the services that you would require to obtain a web business like web hosting and payment gateways.
How they work ?
You open up a store, put up your products, and then figure out how your clients will pay for your products. The platform deals with payment issues, and in some cases, delivery procedures too.
Shopify:
A Shopify is among the most famous online platforms with eCommerce functionality. It is like a package that entails designing tools, products, orders and financial subsystems such as the payment system. It also supports social media account connections such as Facebook page/post, Instagram, and selling platforms like Amazon.
How to Use It:
Create a new Shopify account, select a theme and then proceed to design your new store. You can now add products, set their prices and to choose the payment options like credit cards or PayPal. Marketing, email and campaign as well as SEO services are also provided on Shopify through its apps. It also facilitates for analytics of the sales and performance of your website.
WooCommerce:
WooCommerce is the powerful and free WordPress eCommerce plugin that turning your WordPress website into an online shopping store. It is not as rigid and less templates and layouts compared to Shopify but it is not as easy to use, slightly complex. Customization of WooCommerce is highly possible depending on what you want to see on your store front.
How to Use It:
Choose a WordPress website that you already have, then download the WooCommerce plugin and use the basic setting to create your store which involves adding products, specifying the shipping methods and selecting the payment options. It can be connected with several applications for SEO, e-mail marketing, and even analytics. Thus, WooCommerce is perfect if you want freedom and customization of the store.
Amazon FBA:
FBA or Fulfillment by Amazon involves the seller shipping the items to Amazon and allow them to prepare the shipment, do the packing, selecting and shipping of the items. This is time that could otherwise have been utilized to market your business hence needs to help you in expanding your business.
How to Use It:
That is why you must sign up and create a seller account on Amazon if you want to be able to use its services. Once your products are listed you ship your units to amazon’s fulfillment centers. From there, Amazon is in charge of all accruement (packing, shipping and handling of returns and customers complaints). You can decide to spend more on paid traffic to your listings or social media traffic or even SEO.
1. FREELANCE PLATFORMS:
Fiverr, Freelancer, Upwork.com
What they are ?
Freelance sites connect these freelancers to clients who wish to obtain several services. Freelancers can dispose of services such as the SEO, SMM, CM, and PPC advertising in the sphere of digital marketing.
How they work ?
These are online market places where you sign up for a given profile and then offer your services. Clients advertise jobs or search for freelancers while you either offer for work or are hired by clients directly.
Upwork:
Upwork is one of the biggest freelance platforms where you can find not only permanent and occasional projects in digital marketing. They enable you to set your hourly rate or the fee for the project that you are undertaking.
How to Use It:
Design a comprehensive resume that will describe not only your work experience, but also your competencies and achievements. Look for such digital marketing jobs that are suitable to your skills, and afterward, make proposals to the potential clients. It is a platform you can work on tasks – from the SEO audit to organizing the campaign of the advertising in the Facebook Ads section. To avoid any discrepancies and delay in payment ensure that you record your hours using Upwork’s work diary.
Fiverr:
Fiverr is a Freelance marketplace where buyers, solve their problems/tasks, by hiring the services of freelancers who work in Gigs, and these services may include SEO Audit, Social Media Marketing, or even Content Creation among others. Services begin from $5, but senior freelancers helping to work can cost many times more.
How to Use It:
Design a ‘gig’ that manly points out what service you provide. This is often in form of price, time that the work will be completed, and anything else. Customers will visit your gig and order some work from you. Still, Fiverr is perfect for that and establishes the portfolio within a short time because the person has many minor tasks to solve. The more established you become you also get to decide to up your fee and charges.
Freelancer.com:
Freelancer.com enables users to bid on projects in specific area of practice. Some of the sectors it operates in include digital marketing and you have to provide services like SEO, content writing or PPC.
How to Use It:
Like in Upwork, there is a necessity to sign up and then find the relevant digital marketing assignments. Tell them the actual project you are bidding for and give as much detail as possible. Freelancer.com has a payment on milestone mode of operation; this enables you to make partial payments when it comes to big projects.
4. PLATFORMS FOR SELLING DIGITAL PRODUCTS:
Example: Teachable, Udemy
What they are ?
Teachable and Udemy enable anyone to set up an online course and sell; it is filling a good niche for those digital marketers who want to sell information as a product.
How they work ?
Then there is an account creation, course construction, and even course promotion. Such platforms manage Web Hosting, payment, and Course Content Management services.
Teachable:
In less complicated words, I would like to state that Teachable is, in fact, an array of tools that will help people sell their courses online. This makes it ideal for the digital marketers who would want to share tips on something like SEO, affiliate marketing or even PPC advertising.
How to Use It:
Upload your videos, add downloadable resources and quizzes and also sign up and create your course. Choose your course prices, and Teachable will contain payments and students’ access to the courses. There are few way to market your courses, and they include; using social media platforms and emails, or using SEO techniques. Also, Teachable has affiliate marketing services to help you improve your students’ enrolment to your course.
Udemy:
In simple terms, Udemy is an education center where the learners can enroll and get different skills. You can design courses on a wide range of the niche such as social media marketing, SEO and different strategies in digital marketing.
How to Use It:
Like Teachable, you actually build and post your course materials (video lectures, PDFs, etc.). Udemy helps you advertise your course to millions of users but you can also do it on your own. Currently, and at the time I am writing this paper, Udemy often offers some sort of offer; therefore, you might have to adapt different pricing mechanisms depending on the available offers.
5. YOUTUBE CHANNEL MONETIZATION
The act of Marketing through YouTube channel opening is an exciting way of creating income on the Internet. Although the main idea is to make your videos valuable and interesting, you can make money through advertisements (Google AdSense), sponsorships and affiliate marketing. These sources of income as your channel expands become more profitable which is the reason why YouTube is a long-term income venture.
How to Get Started ?
Choose a Niche: Therefore, choose a niche that concerns you and your target market. For instance, you can make content based on tech reviews, beauty procedures, travelling, exercising, or even learning processes.
Create High-Quality Content: On the frequency of posts, it is most useful to concentrate on regular, frequent and quality videos. Most importantly, your content must be valuable and the viewers should need to continue watching more of it.
Apply for the YouTube Partner Program: It therefore takes having at least 1000 subscribers with 4000 watch hours within the last one year before joining YouTube partner program to monetize on ads.
Utilize SEO Techniques: Seek to incorporate SEO methods within the title, description, and tag of your videos so as to help make your content findable. It will assist in your videos in ranking higher in the search results thus making them seeable by more people.
You can therefore utilize YouTube as a platform for people branding and at the same time, make money out of YouTube through advertising, sponsorship and affiliate marketing among others.
6. BLOGGING AND AD REVENUE PLATFORMS:
Google AdSense Program
What it is
Google AdSense permits monetize your blog or website through placing ads on it. It pays when a visitor clicks the ad that you have placed in your site; that way, you will be making money out of it.
How it works ?
After registration at Google AdSense with a small form, you are offered a special code for placing it on the site. Google will automatically place relevant ads based on your content and the audiences, and you will earn a commission for each of the clicks.
How to Use It ?
Create an account on AdSense and insert the code in your blog or website. Generate revenue through sales and uses SEO, social media, and relevant content to increase people’s traffic on your site. Make the page look neat with a pool of interesting contents so as to compel the visitors to engage with the ads in a non-intrusive way.
6. SOCIAL MEDIA PLATFORMS FOR MONETIZATION:
YouTube, Instagram, Facebook
Facebook
There are several possibilities by which, Facebook can be made to generate funds; one of them is in-stream ads and also, affiliate marketing as well as interaction with brands.
How It Works:
For qualified creativeness, the Facebook’s Creator Studio, the creativeness allows the placing of advertisement slots in videos created by the creators, and the creativeness earns revenues based on the impressions received by the placed advertisements. Another way can be the affiliate marketing: to share links to the products in your posts, or create paid campaigns. It also has Groups, Pages, and the marketplace, where you can make spaces that sell products or services to grow its presence and chances for money making.
Instagram
Affiliate marketing, product selling and sponsored post are some of the ways through which influencers and marketers can cash in on their Instagram followership.
How It Works:
If you get a huge audience following that actively participates in your posts then you can engage with brands for promoting their products. In addition, it has direct selling functions such as shopping, through which users can purchase products from your posts or stories. Also, there is the use of affiliate links in the bio section or in the stories where some percentages of the sales are passed to the content developer.
YouTube
Sponsorship and affiliate marketing and ad share revenue are some of the income sources that YouTube provides to the content providers.
How It Works:
You post videos on a schedule that is regular and consistent. That means when you have a specific number of subscribers and watch hours, it is possible to monetize your content by showing ads on your videos as a part of the YouTube Partner Program. You could also monetize affiliate services in the videos that you produce or approach firms for sponsorships.
6. SEO TOOLS:
SEMrush, Ahrefs
What they are ?
SEMrush and Ahrefs are top SEO tools that enable the marketer to work on a website for better search engine ranking, for keywords, etc. , and competitive analysis.
How they work ?
They enable the tracking of keyword positions, backlink opportunities, as well as site audit which helps in the enhancement of a website.
SEMrush:
SEMrush provides tools which include keyword search and analysis, competitiveness analysis as well as site analysis to enhance your site.
How It Works:
It gives a feature to track the positions of keywords, check the website for issues and find backlinks. These facts can be useful for marketers and developers to optimize their sites, Organic traffic is valuable for the sites and one has to work a lot to rank on the top of the search engines.
Ahrefs:
There are other great tools as well that marketer’s use for SEO and one of them is Ahrefs, it is used to track keyword position, competitive landscape, and backlink opportunities.
How It Works:
Keyword positions, backlinks, and site analysis are some of the details that Ahrefs gives details information. These are all good things that can be applied when fine-tuning your SEO efforts and as a means to improve search rankings and organic results.
9. PPC ADVERTISING PLATFORMS:
Google Advertising, Facebook Advertising
Google Ads:
Google Ads enables the marketers to pay per click and place the adverts on the Google Search Engine and partnering sites.
How It Works:
Once you have signed up to the Google AdWords program you can advertise your site by entering particular keywords for your business and using either search or display ads. It is actually where you offer on keywords and when the individual searches for the keywords, your ads will be featured. Its performance based or pay per click where you incur charges once a user’s clicks the ad.
Facebook Ads:
Facebook Ads lets the businesses promote their services and products through promoting advertisements on the web site, the Instagram, as well as the Messenger.
How It Works:
You post an advert and specify to whom the advert should be seen, their gender, age, what they like, and their behavior in general. Its targeting options are very powerful, providing users with an ability to get to the target audience, which makes Facebook perfect for generating conversions. There are various models to buy with such as cost per click, cost per impression or cost per conversion.
CONCLUSION
Thus, earning from digital marketing provides a flexible set of opportunities that could be tailored to individuals’ skill levels, industries and business models. As mentioned above, the platforms and strategies highlighted can be useful for both newbies and experienced marketers in their attempt to make money and build a profitable digital marketing career.
• Some of the best affiliate marketing programs like Amazon Associates, ShareASale, or ClickBank help people to earn commissions from the products’ sales with little to no initial investment. The appropriate products have to be chosen for this purpose, so the promotion of such products, will help create a steady flow of passive revenue streams.
• Reading through Shopify, WooCommerce, and Amazon FBA, I realized that these eCommerce Platforms have all the necessary features needed to build and grow businesses online successfully. Both physical and digital products can be sold through these sites and everything from payment to delivery is handled for you, thus allowing the merchant to focus on his or her marketing strategy and expanding the business.
• In freelance marketplaces such as Upwork, Fiverr and freelancer. com facilitates access to the service of digital marketers to different businesses that require services such as SEO, social media management, and PPC advertising. Such platforms are flexible and have the ability to generate high levels of income especially for the market relevant skill-set.
• To elaborate some of the platforms for selling digital products, firstly, Teachable, and Udemy, enable you to build and sell online courses to make your knowledge generate passive income. These platforms handle aspects such as hosting the courses, collecting payments from students and engaging the students on your behalf, which saves you time and energy that you can devote to the marketing aspects and course development.
• Blogging and Ad Revenue Platforms such as Google AdSense are very efficient to the content providers with traffic monetization objectives. Through opting for the SEO and quality work on the blog, bloggers can easily generate a passive income from ads in their website.
• SEM tools such as SEMrush and Ahrefs are equally very important for making good changes to your website, monitoring its performance, and analyzing the competitor’s activity. With these tools, digital marketers can enhance the website ranking and get organic traffic which is very important for any successful business.
The digital marketing industry entails various earning and growth opportunities such as affiliate marketing, eCommerce, freelancing, and online course selling. With the right strategies and platforms, you can establish a steady stream of income, grow your business online, and thrive in the new digital era.
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