What is a Blog?

February 8, 2017June 22, 2017

What is a Blog?

So you’ve heard the term “Blog” and you want to know what blogs are all about. A blog is a discussion or informational website published on the World Wide Web (WWW) consisting of discrete, often informal diary-style text entries that is called as posts.

Blog is a short form for the word web-log and the two words are used interchangeably. It contains in its four letters a concise and accurate self-description.

In other word, A Blog is a frequently updated online personal journal or diary. A Blog is a place where you can express yourself to the world.

Previously, you need to have knowledge of File Transfer Protocol (FTP) and Hyper Text Transfer Protocol (HTTP) technology to publish content on the Website but in late 1990s, the emergence and growth of blogs coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with File Transfer Protocol (FTP) and Hyper Text Transfer Protocol (HTTP) technology.

There are various types of Blogs: Personal Blogs, Collaborative Blogs or Group Blogs, Micro Blogging, Aggregated Blogs, Corporate and Organizational blogs.

The simple experience of being able to directly broadcast your own words to readers is by using a Blog. Many political candidates began to use blog as tools for outreach and opinion forming. The role of blogs became increasingly mainstream, as political consultants, news services, and various political candidates in Russia.

You can also use your Blogs for advertising or promoting any website. It is common for blogs to feature banner advertisements or any company promotional content, either to financially benefit the blogger or to promote the blogger’s favorite causes or products. The popularity of blogs has also given rise to “fake blogs” in which a company will create a fictional blog as a marketing tool to promote a product.

If you have any questions about writing any blog, do mention it in the comments box below.

February 8, 2017February 21, 2017

How to promote your website with little money?

How to promote your website with little money?

If you want to earn some money online then here is no reason to assume that you will not need to spend some as well, right?

These days the market is very crowded and you have thousands of websites and blogs online even for small segments so paid promotional techniques are becoming an important factor of any successful marketing strategy.

For promoting your website with little money you can use these below techniques use to generate raw traffic, improve your search engine rankings, gain visibility on your niche and so on.

StumbleUpon Ads: StumbleUpon is a very innovative social bookmarking site that allows users to discover great websites by using a browser toolbar which will help in promoting your website. StumbleUpon is very cost effective, it costs $0.05 per page delivered.

If you click on Stumble” then you will be delivered a website that users with similar interested rated positively. The reader is also able to give positive or negative ratings to any website that he visits on the Internet. StumbleUpon also offers advertising campaigns to promote your website, called StumbleUpon Ads, where you can deliver your website directly to those “Stumblers”.

AdWords: To promote your website, Google Adwords is probably the most efficient method to generated raw traffic for website. In order to promote your website, you should create an account, add lots of keywords that are related to your website and set the maximum Pay-per-Click rate at $0.01. After that you need to raise the rate by $0.01 every week or so until you start getting the desired amount of daily clicks. By using this promotion technique, you can easily increase the traffic to your website.

Text Link Ads: Text Link Ads is considered as one of the most powerful technique for promoting your website. There are several places to buy text links, including specialized companies like Text-Link-Ads and Text Link Brokers or online forums like Digital Point‘s market place.

In order to promote your website by improving your search engine rankings to leverage organic traffic you should consider buying some text link ads. These text links can also generate direct traffic the biggest benefit you will have is an improvement on your search rankings to promote your website, especially if the links are placed on authoritative and relevant websites.

Direct Banner Sales: To promote your website you can buy banner ads or sponsorship plans from some established websites. These Banner Sale advertising deals usually are structured with weekly or monthly fees, regardless of the number of impressions or clicks that you will get. A Direct Banner Sales Ad can represent good value for money because apart from the direct traffic you will also create visibility and brand awareness.

If you have any questions about any website promotion techniques, do mention it in the comments box below.

February 8, 2017

How to make Money on You Tube by making Videos?

How to make Money on You Tube by making Videos?

Videos has been a dominating force online ever since fast Internet connections around the world became the standard. People are now able to watch You Tube on the go and 24 hours per day, with the explosion of smartphones and mobile Internet only reinforced this trend.

If you want to make money by making videos then You Tube is the best plat form for you to earn money and to showcase your Video Making Talent. Funny videos and videos about celebrities, technology, politics or other popular topics tend to do well on You Tube.

Here is the process by using that you can start earning money by using your You Tube Channel:

Create your You Tube channel account or use your existing one.
Add keywords to help people find your You Tube channel. Make sure that your keywords are relevant to your content. You can add keywords by navigating to the advanced section of your You Tube Channel Settings.
Enable your You Tube channel for monetization. You can monetize any You Tube video as it uploads by clicking the Monetization tab and checking the “Monetize with Ads” box on You Tube Channel.
To earn money connect your YouTube channel to an AdSense account and get paid for your monetized You Tube videos. You need either PayPal or a bank account and a valid mailing address as well as other information so AdSense can verify who you are and who to send the money to.
Make sure, you keep an eye-catching description on your You Tube Channel and tag your You Tube videos with key words that describe the content
Send your You Tube videos out on Twitter and Facebook. Keep uploading content and try to get audience hooked.
Start a website or Blog to market your You Tube Videos. By sharing the link or embedding the video on the internet, you are increasing the chance of it getting noticed.
You can also became a You Tube partner. You Tube Partners get access to much more community support and tips. YouTube Partners are YouTube members who have monetized videos with a large number of viewers.

If you have any questions about You Tube Money making concept, do mention it in the comments box below.

February 8, 2017

Digital Marketing Scopes

Digital Marketing Scopes:

“People do not come online anymore, they live online”

Most of the companies are still thinking to adopt the medium while many top brands have already started their digital marketing campaigns. With the rising technology demand for digital marketers is rising.

Digital Marketing is still in its initial phase in India. Everyone is going to use the internet in coming time and that’s a good news as a Digital Marketer, Digital Marketing industry is never going to die. Yes, it might not be booming as much as it expected right now but I feel Digital Marketing is the future.

The best part of Digital Marketing is that the aspirants who are doing Digital Marketing will not get bored because there are vast categories to learn and work such as Search Engine Optimization, Social Media Marketing, AdWords and there are many more to that. Digital marketing is a very broad field, there’s nothing exist without Digital marketing. Digital marketing is a back bone of all businesses.

Thus there will be a huge change in coming future as digital Marketing has booming career in India, with the launch of Make in India and Digital India Campaigns initiated by the Government.

Major Roles in Digital Marketing: Digital Marketing Manager or Digital Director, Web Developer & Web Designer, Social Media Executive and Social Media Manager, SEO Executive/Expert, PPC/SEM Expert, Content Marketer, Analytics Manager, CRM Manager, Email Marketing Manager, E-Commerce Manager, Digital Agency Account Director etc.

Don’t wait more to take your first step into digital Marketing. You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to stand out in the crowd.

If you have any questions about Digital Marketing or any Digital Marketing concepts, do mention it in the comments box below.

February 3, 2017February 4, 2017

What is Digital Marketing?

Digital Marketing: What is Digital Marketing?

Digital Marketing uses various technologies, mainly on the internet which includes mobile phones, laptops, pads and many other digital platforms for marketing your products and services.

It differs from traditional marketing as it users Digital Media as a medium for promoting the products through which we can get a clear analysis of marketing campaign and we can know which digital marketing is working for promoting our products.

Why to use Digital Marketing for promoting your Products and Services?

By using Digital Media all your consumers can access the information any time any from any place they want. Digital Media is growing day by day and people can rely on you if you use proper digital channel for promoting your Products and Services. If you have Digital Platform then your consumers are more likely to believe you and they can rely on you.

These days consumer wants Brands, Quality and better customer support and communications that are personalized and relevant, and offers tailored to their needs and preferences so they can easily rely on you if you use Digital Platform. Customers can also post there feedbacks on the Company Blogs, Social Media accounts about their experience about the product and services. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and make up. Consumers are increasingly using the internet to look up product information, recommendations, compare prices and search for deals and promotions.

January 3, 2017February 4, 2017

Digital Marketing: Different Digital Marketing Channels

Social Media:

Today social Media has become a very important source for promoting your product. With social media platforms like Facebook, Twitter and LinkedIn consumers can check the reviews and comments about their fellow consumers who has already users your products and services.

You can easily incorporate social networking tools into your online marketing campaign and take advantage of consumers’ heavy reliance on social media. By using social login on your website you can also simplify the registration process, increase conversion rate, increase user engagement, and also get user profile data which helps in online marketing.

Email Marketing:

Email marketing is sending emails to the group of people. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This Email Marketing is considered as cheapest Digital Marketing Channel.

Sometimes Product Marketing Emails may irritate the consumers especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. Email Marketing is a way to rapidly communicate a message such as their value proposition to existing or potential customers.

Affiliate Marketing:

In this Affiliate Marketing, business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. In this, the advertiser pays for each specified acquisition which is known as Cost per acquisition (CPA), also known as pay per acquisition (PPA) and cost per conversion.

Affiliates Marketing uses organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense to display advertising.

Word cloud concept illustration of affiliate marketing

Mobile Marketing:

Mobile Marketing is a marketing done on the Mobile – Smart Phone. It provides consumers with time and location sensitive, personalized information that promotes products and services. There are various forms of Mobile Marketing like: SMS Marketing, MMS Marketing, Push Notifications, APP Bases Marketing, In Game Mobile Marketing, QR Codes, Bluetooth, Proximity Systems, Location Based Services, Ring less Voice Mails.